568 COTTON JEANS BY LEVI'S 

Stay Loose 568™ jeans bring back the bold designs of the 1990s. As the name suggests, these casual jeans are wide and plentiful from the waist to the bottom of the leg and express just the right amount of cheeky style.

CHARACTERISTICS 

• Slim fit
• Cotton 
• 5 pockets
• Stretch 
• Regular leg 
• Model is wearing: 1.75cm / 31
• Composition: 100% cotton 
• Color: Blue 

THE BRAND 

In 1852 Levi Strauss, an immigrant from Bavaria, opened a haberdashery business in San Francisco, at the height of the California Gold Rush. His day-to-day business enabled him to identify a need among local workers: garments that could withstand anything. Together with tailor Jacob Davis he had the intuition to combine copper rivet reinforcements and an extremely tough fabric, denim: thus in 1873 the first work suit to the waist was born. Today we call that garment "blue jeans."